Meet Dayna - mama, wifey, and owner of Prism Boutique in Long Beach. Her 17-month-old girl, Indigo is an absolute beaut, and she’s currently 17 weeks pregnant with yet another girl! We’ve known Dayna for some time now, so it was great to sit down with her and chat about business, family, mama me-time, and fall fashion.
How would you describe Prism?
When I first opened Prism, I didn't know who my customer was so I just chose to sell stuff I liked. From there, it's evolved into a lovely curated selection with everything from wear-everyday basics to unique, statement making pieces. Our customer is a bohemian fashion lover that likes a little edge too – just like me! We are a small growing business, with only six employees in addition to myself. Our lovely customers enjoy the personal, boutique experience and the clothes we select for them.
How would you describe your personal style?
I'm a working mom so I need to be comfortable without compromising my personal style or sense of fashion. I'm a dress lover and like having unique pieces that set me apart. I also like to wear a lot of jewelry; I honestly don't feel dressed without it.
How has your style changed since becoming a mom?
I never feel like putting heels on anymore! I truly believe your clothes should be comfortable so you can get the true value of each piece. My mantra is ‘if it's not comfortable, don’t wear it.’
How do you like to treat yourself?
Every six weeks, I get a massage and facial. I look forward to it and enjoy spending a little time to myself.
Is there a beauty product you can’t live without?
I use l’Occitane Crème Divine every night.
Favorite local spot?
Scratch Bakery in Long Beach! It’s across the street from Prism, and their coffee donut muffin is divine! I get their treats for every event and party – the best!
And last but definitely not least, what are your must-haves for fall?
Every mama needs a big bag for fall! This style will transition beautifully into winter, too. Cleobella Oxblood Hendrix Fringe Tote, $388, Prism Boutique
This is the perfect wear-everywhere pair of booties. Bonus: they're so comfortable! Matisse Footwear Brown El Toro Boot, $168, Prism Boutique
We currently sell Chaser at Prism, so I will be definitely be stocking up on graphic tees at Hatched for my toddler. Chaser Brand Woodstock Tee, $30, Hatched Baby
Baby bells, you’re killin’ me! Pink Chicken Josie Bell Bottoms, $46, Hatched Baby
I can’t believe I’ll have a newborn again so I can see her wear sweet little sets like this one! Kickee Pants Pink Blackbird Ruffle Set, $42, Hatched Baby
Obsessing over this soft chambray blanket – I’ll be sharing it with my baby for sure! Head Regal Brushed Denim Chambray Fuzz Blanket, $180, Hatched Baby